Redstones Branded Car with Dean Caldon - Redstones Brentwood Franchisee

Fulfilling Your Dreams With Redstones

Continuing our series of introducing you to Redstones franchisees, this week we meet Dean Caldon, our franchisee for Brentwood, Chelmsford and Billericay in Essex.  Dean launched his business in May 2012.

Dean, tell us about your career before Redstones

My career isn’t a typical franchisee background from what I understand.  After achieving a BA (Hons) degree in Accountancy in 1995 I trained to be a Chartered Accountant with Coopers and Lybrand. You’ll know them better now as PwC. It wasn’t long before I realised accountancy wasn’t for me so I moved into investment. I spent ten years as an equity dealer working with asset managers and hedge funds.  Just before I joined Redstones I enjoyed a successful role as an Emerging Market Equity Sales Trader.

That sounds impressive! The obvious question is, why would you want to become a franchisee with such a successful career?

After 16 years as an employee I always aspired to run my own business, and buying a franchise was the perfect way to fulfil that dream.  It really hit me while I was on holiday in Cornwall with my family and we began to assess our quality of life. It may have been influenced by the red wine but this was the moment we seriously considered the possibility of buying a franchise.

What did you know about the franchise industry?

Not much, apart from the fact that a very good friend of ours had invested in a lettings agency some years before and turned it into a hugely successful business.

What prompted you to explore the franchise route to market rather than go it alone?

We had no prior knowledge of the sector itself and it made sense to invest in a franchise with the training and support on offer from a franchisors.

Why choose Redstones?

When we first explored the lettings agency sector we were overwhelmed by the number of franchisors in the sector.  When we narrowed it down and researched the brands, none of them came close to the complete package on offer with Redstones. For a relatively low initial investment we were able to secure a much larger territory than we would have been able to with anyone else.  We were also able to speak directly to Manjit Virdi, the owner of Redstones, which gave us greater insight into the business. We loved the ethical way in which Redstones operates, as well as the vision and developments Manjit and his corporate team had planned for the network.

How would you rate the support from Redstones?

From the initial 2-week training course at head office, the Business Development Course, and the ongoing operational support, Redstones have been there every step of the way with endless enthusiasm.

What have your biggest challenges been so far?

Without doubt it was studying for the NFOPP Technical Award in Residential Lettings and Property Management, which I’m delighted (and relieved) to say I passed! It was by no means easy, especially as the last time I studied for anything was over 15 years ago! Gaining this qualification allows our business to register with ARLA (The Association of Residential Letting Agents) and proudly display the logo, giving landlords and tenants the reassurance that we operate under a strict code of conduct.

What are your top tips for anyone considering investing in a franchise?

If you are relatively new to a particular industry and are not entirely confident in setting up and running your own business without support, then a franchise is the perfect solution for you. As with all things in life, there are always pros and cons, so be sure to research the market thoroughly, explore a number of different options, choose the most suitable and go for it!

To find out more about becoming a franchisee with Redstones, contact us today

Images shot on location at Hylands House