Category Archives: Vendors

Redstones Residential Sales

Redstones – Marketing At Its Best

Property prices in the West Midlands continue to rise above all expectations.  At the end of last year, the Royal Institution of Chartered Surveys predicted a 7% increase in house prices across the region during 2014.  With the latest figures, that figure looks set to be eclipsed.   The Office for National Statistics (ONS) revealed an average rise of 5.3%, well above the UK average for the month of 3.8%.

With soaring prices not seen since before the recession, growing numbers of homeowners are considering selling their property but how can you ensure your property stands out as the market becomes more saturated?

With Redstones, our focus is on quality and commitment to excellence which includes the following:-

Realistic valuation : We fully understand the demands of the local market and how to present properties for an early sale to eliminate your concerns.  We evaluate all properties based on current market trends and our in-depth experience of property sales.

Comprehensive marketing strategy :  Traditional methods of marketing properties have changed significantly in recent years with the advent of social media.  At Redstones, we have been at the forefront of those changes and we continually seek out innovative ways to maintain our position. We work hard to ensure that all of the properties we sell receive the full benefit of our comprehensive marketing and social media strategy.

This includes:-

  • Comprehensive 3D floor plans which includes the latest in walk through technology
  • Location maps live on our website shortly after receiving your agreement for us to act as your agent
  • A fully printable colour brochure

Our marketing strategy takes maximum advantage of the benefits offered by social media.  We promote all of our clients’ properties across an extensive online network.  As well as our own website, all properties are featured on the most widely recognised national websites such as Rightmove and Zoopla, as well as NeedAProperty, Primelocation and FindAProperty.

We are confident that no other residential sales or lettings agency offers such a comprehensive marketing strategy that maximises the effectiveness of Facebook, Twitter, Google+ and Pinterest, among others.

Property Auction : This unique service is aimed at homeowners who need to realise a quick sale on their property and also benefits from the comprehensive marketing activity outlined above.

Make the switch : For home owners who are unhappy with the service offered by their current agent, we provide a straightforward service which takes you through a step-by-step process on switching to Redstones.  Making the switch to an agent you can trust has never been easier.

For more information on our services and how you can benefit from our inventive marketing techniques please don’t hesitate to contact Redstones today.

Redstones Residential Sales

9 Signs Of A Successful Franchisee

For potential entrepreneurs or anyone currently employed considering the idea of going into business the options can sometimes be overwhelming.  I’m often asked what it takes to be a successful business owner with Redstones. In my experience, the following traits are common to the majority of successful franchisees:-

Ability to follow a system that works : A franchisee is happy following a proven system to build a successful business.  If you are an overly independent character who likes to experiment with different ways of running a business, franchising may not be the best option.

Self motivated : You like to focus on meeting your goals and working effectively to achieve the result you need.  You constantly evaluate your progress and performance to ensure you are meeting your own high standards and are keen to take on board to the advice of others, such as your franchisor’s business development managers.

Thinking big : You are always looking at the bigger picture, even when you’re working long hours to get your business up and running. You are confident it will pay off in the long term.  You focus on your long-term potential for your business, knowing that the actions you take today all represent steps along the path to take you there.

The glass is always half-full : You’re a born optimist, always looking for the positive in every situation You learn from your mistakes rather than dwelling on them, aiming to create solutions to each challenge you encounter.

Leadership skills : Ideally you possess a combination of life and business skills.  In running a franchise like Redstones, you will need to manage and lead your own team as well as encourage and motivate your staff with your outstanding communication skills.  Industry specific experience isn’t essential as all of our franchisees undergo a comprehensive training programme to equip them with the skills to build a successful business.

Excellent people skills : As the owner of a Redstones franchise you are on the front line, dealing with tenants, buyers and property owners on a daily basis.  An ability to build and maintain relationships with potential clients is vital to your long-term success.

Resilience : Starting your own business is an exciting yet challenging time.  A high level of resilience will ensure you overcome any early hurdles, keep any setbacks in perspective and continue to build on your successes.

Financial management : As a business owner you must have access to the financial investment essential to any franchisee agreement.  Furthermore, when running your own franchise – as with any business – careful financial and cashflow management is essential.  Your franchisor will work with you to ensure you achieve both your short and long-term financial objectives.

Investing in a franchise is not for everyone but offers an ideal opportunity for an ambitious individual to build a successful business.  If you recognise yourself in the above mentioned traits and you would like to learn more about becoming part our successful network at Redstones, please don’t hesitate to get in touch.

If you’d like to find out more about life as a Redstones franchisee, get in touch today. You can call the Redstones team on 01922 235 350 or email us at

Or visit for further information.

Day in the life of an agent

Day In The life of a letting/estate agent

As a Redstones Lettings franchisee you work as a self employed person responsible for running and controlling the major aspects of your own business.

Your work and normal daily routine in a busy Redstones Lettings office would entail most of the following:
• Networking, marketing and advertising your business to attract new clients (landlords, property owners, would be tenants, etc) using Redstones marketing systems.
• Taking property descriptions, measurements and images to a high standard to market the property.
• Building a database by recording all client names and contact details. They might not do business with you at the time but you will be able to give follow up calls or send flyers that may result in future business.
• Replying to enquiries by telephone, email and/or in writing.
• Meeting landlords and providing advice how your business could maximise their income and minimise their risk by letting via you.
• Setting appointments to meet new landlords, carrying out market apprasials and follow ups.
• Processing landlord agreements and ensuring properties to be let and managed by you comply with all certification, legal and safety requirements. Ensuring they are aware of their obligations.
• Marketing the properties under your management and arranging and/or conducting viewing appointments for would be tenants.
• Vetting and selecting of suitable tenants, monitoring tenancies, utilising the Redstones back office systems.
• Processing tenancy agreements. Ensuring they are aware of their obligations.
• Maintaining an office diary to ensure you always keep your appointments and meetings.
• Payments, receipts, rents, banking and office administration, basic accounting.
• Communication with Head Office to keep abreast of industry developments.

Strive to develop a strong position and presence in your local business community, with networking and writing articles on your blog.

Redstones Internal Office

Redstones Internal Office

If you’d like to find out more about life as a Redstones franchisee, get in touch today. You can call the Redstones team on 01922 235 350 or email us at

Or visit for further information.

Redstones Red Cup

Should You Sell Your Property In 2014?

At Redstones one of the most frequent questions we are currently being asked is ‘is this a good time to sell my property?’

As I mentioned in my previous blog confidence in the property market is soaring at present, particularly in the West Midlands.  The market is certainly buoyant and what we are seeing on a daily basis is an increasing interesting in properties up for sale at realistic prices.

At the same time, we are seeing frequent cases of multiple buyers bidding for the same property.

On top of that, we have noted the following:-

  • In comparison with the last few years, there is an increase in property viewings across the board.
  • The Bank of England governor Mark Carney recently indicated that interest rates will remain at 0.5% until at least Spring 2015 and only rise slowly to 2% by 2017.
  • The Help To Buy scheme launched by the government is aimed at assisting homebuyers who don’t have sufficient savings to offer a deposit on any mortgage.  Launched in 2013, this scheme provides help to first time buyers through either a mortgage guarantee or equity loan.
  • We are seeing a marked increase in the number of mortgage offers being made to our clients.
  • Figures from the Office for National Statistics (ONS) suggest that the current housebuilding boom is mainly the result of increasing house prices.

Points to Note

All of the above points indicate that 2014 is a good year to sell your property but potential sellers should also consider the following:-

  • For first time buyers, it is still a difficult market, despite the government’s scheme.
  • Other homeowners also report feeling trapped. Furthermore, affordability may not improve until wages begin to see a rise above the cost of living. With a recently released survey suggesting that employers will limit pay rises to 2% during 2014[1] this could dampen the property market.
  • The National Association of Estate Agents has described prospective rises in house prices outside London and the South East as ‘tepid’.

Whether or not 2014 is a good time to sell you property will inevitably be influenced by your personal circumstances and financial situation.  While the market is improving, it is important to be aware of all of your options, together with the potential risks and benefits.

At Redstones, we are happy to answer any questions you may have on the best way to proceed so please do not hesitate to get in touch.

[1] Source : Chartered Institute for Personnel and Development (CIPD)

redstones houses

Making The Switch – It’s Easy With Redstones

For homeowners considering selling their property who have been holding on for good news, that good news has now arrived.  Confidence is rising in the property market with a recent survey by Zoopla revealing 92% of property owners expecting house prices in their own area to rise during the first half of 2014.

Redstones Switch Agent

Redstones Switch Agent

It’s also great news for the West Midlands; the region recorded a year-on-year rise in prices of 4.4% – trailing only London and the South East.

One of the biggest issues facing homeowners as they tentatively return to the property market is finding an estate agent they can trust to sell their property at the right price.

Here we’ve listed just some of the common problems:-

  • Lack of marketing.
  • Poor quality marketing materials with disappointing photographs.
  • Lack of customer service, with estate agents often slow to return calls
  • Overvalued property prices.
  • Undervalued property prices.
  • Extortionate fees.

The great news is that you do have a choice. If you’ve lost confidence in your current estate agent or feel they are failing to provide the service they so enthusiastically sold to you, why not make the switch to Redstones with our unique ‘Switch Agents’ programme?

Why Redstones?

At Redstones, our extensive marketing strategies result in your property reaching the broadest client base possible. We achieve this through local promotion, via our existing prospective buyers’ database and through our presence across a plethora of property websites, including Rightmove, Findaproperty, Zoopla and Primelocation, among others.

With our in-depth knowledge of the local market, coupled with our expertise and extensive experience we liaise closely with our clients from their first call through to the completion of their house sale.

Switch To Redstones – It’s As Easy As 1-2-3

If you are unhappy with your current agent, switching to Redstones takes just three simple steps:-

Step One – Call us today and allow us to explain how we can assist you with your current sale.

Step Two – When you are happy with what you hear (we are confident you will be), you will need to give your current agent formal notice to terminate your agreement with them.  We can provide a template for you to use. NB : We advise you to check your current terms and conditions prior to contacting us.

Step Three – We will ensure a seamless switch by arranging to collect all relevant documentation and house keys where necessary from your current agent.

Making the switch to Redstones has never been easier.

Manjit Virdi

My thoughts, why blog, why I set up Redstones?

Landlord, Letting Agent,Property Expert,  Managing Director of Redstones Property and Redstones Franchise.

My path into the estate agency/lettings market has been far from straightforward.  After graduating from Wolverhampton University with a degree in IT and software, I took up my first position with energy giants Eon working in software development.  While I enjoyed my time with Eon, the allure of running my own business proved too much to resist.

In 2000 I made my initial steps into the property market investing in my first ‘buy to let’ properties working with a lettings agent to locate a suitable tenant and manage the property while I continued to expand my property portfolio.  My decision to set up Redstones evolved directly from my disappointing experience with lettings agents. Whenever a problem arose with my first property my tenant called me directly, although I was paying a management fee ostensibly to avoid these issues.

Realising that the market that was crying out for better customer service, I decided to manage my own portfolio, eventually offering a property management service to family and friends.

Finally, in 2003, I launched Redstones to fill the yawning gap in the market for a reputable lettings agency and I’ve never looked back. Seven years later, we launched our first high street outlet offering a customer focused service covering residential sales, lettings, property management and auctions. Building on our successful foundations in the residential market, we’ve recently extended our service into the commercial sales and lettings sector.

Click here to view the first flagship office

Having personally established a track record which demonstrates my expertise in the property market over a number of years, 2014 seemed the perfect time to launch my blog.

My aims with this blog are:-

  • To offer a ‘go-to’ source of advice and guidance for property owners and landlords in what can be a stressful market sector. 
  • Provide insight into the Redstones brand for potential franchisees and entrepreneurs exploring the world of franchising.

My vision has always been to establish a national network of offices trading under the Redstones banner and franchising offers the most natural route to achieve this.  A Redstones franchise gives ambitious entrepreneurs the opportunity to develop a successful business within a respected network.

As we build on our reputation and expand our client base we look forward to welcoming new franchisees into our network and continuing to offer our clients a superlative property sales and lettings experience.