Category Archives: Sales

Redstones Walsall Estate Agents

6 Tips For Presenting Your Property For Sale

At Redstones, we are often asked by our clients on the best way to present their property for an early sale.  This is known as ‘staging’ – preparing your home for potential buyers to view.  When it is done properly, not only will your house sell faster but it can sell at a higher price than you originally expected.

Here are our top six tips:-

First impressions count : Take an objective view of your house as you approach it.  A messy hedge, or peeling front door frame doesn’t give the best impression. The majority of buyers like to be able to move into a pristine house and decorate it to their taste at their leisure.  We recommend hiring a local handyman to do any superficial exterior work – it won’t cost much but you will reap the rewards.

Declutter without losing the sense of a ‘home’.  We all have possessions lying around that we leave unattended for weeks (or longer!) Declutter this ‘stuff’ by tidying it up and removing it from view.  Give your potential buyers the opportunity to imagine what your property would look like if they owned it.

Consider a fresh lick of paint in a neutral, light colour. Not only will your home be brighter, it will seem bigger and more appealing.  It’s also easier for potential buyers to think about moving straight in than when confronted with startling, unusual colour schemes.  Lime green may be your favourite colour but it isn’t to everyone’s taste.

Clean it up : Take it from us, you house should be in a pristine condition to improve your chances of selling quickly and at your asking price. Clean everything in sight until it sparkles.  Kitchens and bathrooms should be your priority; all ovens, hobs, stainless steel and chrome services should be gleaming.  Remove all mould, limescale, dust, soap scum, cobwebs, dirt and grime, vacuum your carpets and clean any hard flooring.  A professional clean is well worth the expense. When it comes to windows, these should be smear free too, allowing maximum light in. Carry out any minor repairs, such as holes in walls, cracked tiles, broken light bulbs and so on.

Tidy up your garden : An overgrown garden will deter potential buyers (it’s more work for them to do when they move in).  Mow the grass, paint the decking, clean the patio, weed the garden and prune the bushes.  The more visually attractive your garden is the more positive an effect it will have on your buyers.

Additional aesthetics : As well as the obvious tidy ups there are a few subtle tactics you can use to boost the appeal of your home.  Place lamps in dark corners to create a warm glow and use aromatherapy diffusers around your home to welcome viewers with a pleasant aroma rather than musty odours. If you smoke inside the house, open the windows and let some fresh air in a few days before your property goes on sale – and don’t forget fresh flowers for that final touch.

When it comes to showing your property, talk to your estate agent about how to answer any potentially difficult questions such as neighbours (especially if yours are troublesome).  If you aren’t confident about showing potential buyers around your home, arrange for your estate agent to do it for you.

At Redstones, we offer accompanied viewings for all of our clients and are happy to help with any questions you may have. If you are considering selling your property, contact us today to discuss how we can help.

Redstones Buyers

Selling Your Property With Redstones

As we saw in our previous article and you will have noted from recent media coverage, property prices across the country are on the rise.  Outside London, the West Midlands is one of the most buoyant markets and growing numbers of property owners are considering selling their home.

Here we consider the steps in the process and how we work with our clients to ensure as seamless an experience as possible for what can sometimes be a stressful experience.

Before Contacting Redstones

Once you have made the decision to sell your property, before you contact Redstones we recommend that you take the following steps:-

  • Identify a solicitor.  Properties are beginning to sell quickly and often the sellers that benefit quickly are the ones who have engaged a solicitor and can proceed quickly.
  • Think about the type of agent who is right for you, ideally one who will value your property at the optimum price and will market it appropriately.
  • Consider the best times for viewings; we recommend being available for evenings and weekends and allowing an agent to conduct viewings for you if you are unavailable.
  • Commission an Energy Performance Certificate – this is essential before beginning to market your property. At Redstones we can help to organise this for you.

On Instruction

Once we have received your instruction to proceed you will benefit from our innovative and unique marketing strategy. You can relax, knowing that the promotion and sale of your property is in experienced hands.

Showing Your Property

As advised above, at Redstones, we are happy to carry out accompanied viewings on your behalf.  Again, this will enable us to sell your property more quickly.

Selling Your Property

Once we have a sale agreed, we will negotiate the following areas on your behalf:-

  • What items will be included within the agreed price
  • A potential target date for the initial property survey
  • A target date for the exchange of contracts and completion

At Redstones, we also keep you fully informed at all times so you are confident that the process is being properly monitored and the sale of your property is in professional hands.

Exchange and Completion

The exchange of contracts on a property is the final stage in the process which occurs after the survey is carried out and all anomalies resolved. In the majority of cases it is also subject to the buyer’s satisfactory receipt of a mortgage offer.

Completion – the date you finally relinquish ownership of your property – can take place on the same day as the contracts are exchanged, or anything up to several weeks or possibly months later depending on the requirements of both parties.

At Redstones we stay closely in touch with our clients during this process to answer any questions or rapidly deal with any potential delays.

Switching Agents

If you are unhappy with the service received from your current agent, Redstones operates a unique ‘Switch Agents’ policy.  We pride ourselves on our first class customer care, professionalism in our approach and innovative, state of the art marketing techniques.

Call us today and experience the difference for yourself.  We look forward to meeting you.

For a free valuation on your property and to discuss Redstone’s services and how we can assist you in selling your property, please don’t hesitate to get in touch.

Redstones Residential Sales

Redstones – Marketing At Its Best

Property prices in the West Midlands continue to rise above all expectations.  At the end of last year, the Royal Institution of Chartered Surveys predicted a 7% increase in house prices across the region during 2014.  With the latest figures, that figure looks set to be eclipsed.   The Office for National Statistics (ONS) revealed an average rise of 5.3%, well above the UK average for the month of 3.8%.

With soaring prices not seen since before the recession, growing numbers of homeowners are considering selling their property but how can you ensure your property stands out as the market becomes more saturated?

With Redstones, our focus is on quality and commitment to excellence which includes the following:-

Realistic valuation : We fully understand the demands of the local market and how to present properties for an early sale to eliminate your concerns.  We evaluate all properties based on current market trends and our in-depth experience of property sales.

Comprehensive marketing strategy :  Traditional methods of marketing properties have changed significantly in recent years with the advent of social media.  At Redstones, we have been at the forefront of those changes and we continually seek out innovative ways to maintain our position. We work hard to ensure that all of the properties we sell receive the full benefit of our comprehensive marketing and social media strategy.

This includes:-

  • Comprehensive 3D floor plans which includes the latest in walk through technology
  • Location maps live on our website shortly after receiving your agreement for us to act as your agent
  • A fully printable colour brochure

Our marketing strategy takes maximum advantage of the benefits offered by social media.  We promote all of our clients’ properties across an extensive online network.  As well as our own website, all properties are featured on the most widely recognised national websites such as Rightmove and Zoopla, as well as NeedAProperty, Primelocation and FindAProperty.

We are confident that no other residential sales or lettings agency offers such a comprehensive marketing strategy that maximises the effectiveness of Facebook, Twitter, Google+ and Pinterest, among others.

Property Auction : This unique service is aimed at homeowners who need to realise a quick sale on their property and also benefits from the comprehensive marketing activity outlined above.

Make the switch : For home owners who are unhappy with the service offered by their current agent, we provide a straightforward service which takes you through a step-by-step process on switching to Redstones.  Making the switch to an agent you can trust has never been easier.

For more information on our services and how you can benefit from our inventive marketing techniques please don’t hesitate to contact Redstones today.

I’m Interested In A Redstones Franchise – What Happens Next?

You’ve completed your due diligence, you’ve considered the pros and cons of franchising and now you are interested in exploring the opportunities available with Redstones.  What happens next?  First of all, our website provides the option to download an application pack and submit an enquiry form; you can also do that by contacting us here.

What follows is a straightforward eight stage process which takes you all of the way through to launching your own Redstones franchise.

Step One – A one to one meeting at our Head Office in Walsall, where we will introduce you to Redstones and discuss with you the benefits and day to day requirements of running your own lettings agency under the Redstones brand.

Step Two – The second step is to visit an existing Redstones franchisee so you can see for yourself what a typical day in the life of a lettings franchise is really like.  We believe this is an essential part of the process for you as a potential franchisee as you will gain insight into the pros and cons of running a thriving business!

Step Three – Once we mutually agree that you are a good fit for the Redstones brand, you will meet with our Managing Director, Manjit Virdi.  Most of our franchisees require financial support and we can put you in touch with the major banks to discuss this.  We will also agree your exclusive franchise territory.

Step Four – We provide you with a business plan template, a letter of intent and a draft franchise agreement. We encourage you to consult an approved franchise solicitor before signing our franchise agreement as this is a legally binding five year agreement.  The BFA website has a list of approved legal advisors.

Step Five – You submit your business and financial plan.  At this stage, we also ask you to pay a £4,500 plus vat deposit towards your franchise fee.

Step Six – We finalise any outstanding issues and complete the signing of the franchise agreement during a further meeting at our offices.  The final balance of the franchise fee is due at this point.  Once the agreement is signed and payment received, you are officially part of Redstones’ expanding franchise network!

Step Seven – As part of our franchise agreement we provide a comprehensive training plan for our franchisees covering all aspects of successfully running a Redstones franchise.  Once you have completed this training, you will be ready to begin trading.  Our support team is on hand throughout this period and works closely with you, especially in the early days of your business.

Step Eight – Launch your business and begin trading!  Your life as a Redstones franchisee has only just begun and we will be with you every step of the way to ensure your future success.

Don’t forget, you can visit our website to download an application pack or simply contact us here.

Day in the life of an agent

Day In The life of a letting/estate agent

As a Redstones Lettings franchisee you work as a self employed person responsible for running and controlling the major aspects of your own business.

Your work and normal daily routine in a busy Redstones Lettings office would entail most of the following:
• Networking, marketing and advertising your business to attract new clients (landlords, property owners, would be tenants, etc) using Redstones marketing systems.
• Taking property descriptions, measurements and images to a high standard to market the property.
• Building a database by recording all client names and contact details. They might not do business with you at the time but you will be able to give follow up calls or send flyers that may result in future business.
• Replying to enquiries by telephone, email and/or in writing.
• Meeting landlords and providing advice how your business could maximise their income and minimise their risk by letting via you.
• Setting appointments to meet new landlords, carrying out market apprasials and follow ups.
• Processing landlord agreements and ensuring properties to be let and managed by you comply with all certification, legal and safety requirements. Ensuring they are aware of their obligations.
• Marketing the properties under your management and arranging and/or conducting viewing appointments for would be tenants.
• Vetting and selecting of suitable tenants, monitoring tenancies, utilising the Redstones back office systems.
• Processing tenancy agreements. Ensuring they are aware of their obligations.
• Maintaining an office diary to ensure you always keep your appointments and meetings.
• Payments, receipts, rents, banking and office administration, basic accounting.
• Communication with Head Office to keep abreast of industry developments.

Strive to develop a strong position and presence in your local business community, with networking and writing articles on your blog.

Redstones Internal Office

Redstones Internal Office

If you’d like to find out more about life as a Redstones franchisee, get in touch today. You can call the Redstones team on 01922 235 350 or email us at

Or visit for further information.

Redstones Red Cup

Should You Sell Your Property In 2014?

At Redstones one of the most frequent questions we are currently being asked is ‘is this a good time to sell my property?’

As I mentioned in my previous blog confidence in the property market is soaring at present, particularly in the West Midlands.  The market is certainly buoyant and what we are seeing on a daily basis is an increasing interesting in properties up for sale at realistic prices.

At the same time, we are seeing frequent cases of multiple buyers bidding for the same property.

On top of that, we have noted the following:-

  • In comparison with the last few years, there is an increase in property viewings across the board.
  • The Bank of England governor Mark Carney recently indicated that interest rates will remain at 0.5% until at least Spring 2015 and only rise slowly to 2% by 2017.
  • The Help To Buy scheme launched by the government is aimed at assisting homebuyers who don’t have sufficient savings to offer a deposit on any mortgage.  Launched in 2013, this scheme provides help to first time buyers through either a mortgage guarantee or equity loan.
  • We are seeing a marked increase in the number of mortgage offers being made to our clients.
  • Figures from the Office for National Statistics (ONS) suggest that the current housebuilding boom is mainly the result of increasing house prices.

Points to Note

All of the above points indicate that 2014 is a good year to sell your property but potential sellers should also consider the following:-

  • For first time buyers, it is still a difficult market, despite the government’s scheme.
  • Other homeowners also report feeling trapped. Furthermore, affordability may not improve until wages begin to see a rise above the cost of living. With a recently released survey suggesting that employers will limit pay rises to 2% during 2014[1] this could dampen the property market.
  • The National Association of Estate Agents has described prospective rises in house prices outside London and the South East as ‘tepid’.

Whether or not 2014 is a good time to sell you property will inevitably be influenced by your personal circumstances and financial situation.  While the market is improving, it is important to be aware of all of your options, together with the potential risks and benefits.

At Redstones, we are happy to answer any questions you may have on the best way to proceed so please do not hesitate to get in touch.

[1] Source : Chartered Institute for Personnel and Development (CIPD)

redstones houses

Making The Switch – It’s Easy With Redstones

For homeowners considering selling their property who have been holding on for good news, that good news has now arrived.  Confidence is rising in the property market with a recent survey by Zoopla revealing 92% of property owners expecting house prices in their own area to rise during the first half of 2014.

Redstones Switch Agent

Redstones Switch Agent

It’s also great news for the West Midlands; the region recorded a year-on-year rise in prices of 4.4% – trailing only London and the South East.

One of the biggest issues facing homeowners as they tentatively return to the property market is finding an estate agent they can trust to sell their property at the right price.

Here we’ve listed just some of the common problems:-

  • Lack of marketing.
  • Poor quality marketing materials with disappointing photographs.
  • Lack of customer service, with estate agents often slow to return calls
  • Overvalued property prices.
  • Undervalued property prices.
  • Extortionate fees.

The great news is that you do have a choice. If you’ve lost confidence in your current estate agent or feel they are failing to provide the service they so enthusiastically sold to you, why not make the switch to Redstones with our unique ‘Switch Agents’ programme?

Why Redstones?

At Redstones, our extensive marketing strategies result in your property reaching the broadest client base possible. We achieve this through local promotion, via our existing prospective buyers’ database and through our presence across a plethora of property websites, including Rightmove, Findaproperty, Zoopla and Primelocation, among others.

With our in-depth knowledge of the local market, coupled with our expertise and extensive experience we liaise closely with our clients from their first call through to the completion of their house sale.

Switch To Redstones – It’s As Easy As 1-2-3

If you are unhappy with your current agent, switching to Redstones takes just three simple steps:-

Step One – Call us today and allow us to explain how we can assist you with your current sale.

Step Two – When you are happy with what you hear (we are confident you will be), you will need to give your current agent formal notice to terminate your agreement with them.  We can provide a template for you to use. NB : We advise you to check your current terms and conditions prior to contacting us.

Step Three – We will ensure a seamless switch by arranging to collect all relevant documentation and house keys where necessary from your current agent.

Making the switch to Redstones has never been easier.