Category Archives: Estate Agency Franchise

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3 simple steps to improve the quality of property leads

If you’re looking to sell your home or you’re searching for rental leads, an important marketing approach nowadays is to display property on property portals. However, how can you ensure that this practice will lead to high quality leads? Here are Redstones top tips:

  1. 1.       Be selective

Be selective when focusing on property management lead generation. By advertising on the wrong portals, low quality leads can be the result. At Redstones, we use only the leading property portals, which have been proven to generate high quality leads. Online advertising is invaluable but that doesn’t mean advertising everywhere.

  1. 2.       Focus on photography

Whether you are trying to sell your property yourself or looking for rental leads through lettings agents, we’ve seen some images that are far from professional! Despite the quality of smartphones nowadays, using the camera function of your phone is not recommended. If you really want to present your property at its best and attract the right interest, professional photography involving the use of a wide angle lens is essential. It’s important to remember that buying a home is aspirational for most people and quality photography should reflect this to attract buyers. See our great example of photography being used at its best to truly ‘sell’ a property.

  1. 3.       Excellent descriptions

As part of an effective marketing approach, excellent, well-written descriptions are required that accurately describe the property. It’s always useful to use dimensions and include all advantageous features of the property. This may seem to be an obvious point but at Redstones, the use of poor quality descriptions amongst even professional estate and letting agencies never ceases to amaze us.

Ultimately, property management lead generation is about adopting a truly professional approach to marketing efforts, in order to gain high quality leads. This is a real area of expertise for Redstones.

Discover more about our other recommended approaches.

How to succeed in the property business

At Redstones, we develop and work with potential business owners or new franchisees that show real promise – regardless of whether or not they’ve worked in property management before.

That’s because our comprehensive training ensures that we equip franchisees with the knowledge they require to get up and running in their territory. What is most important is that our candidates are focused, customer service oriented and willing to constantly learn.

So if you’re looking for an estate agent or letting agency franchise, Redstones welcomes those from all industry backgrounds, as long as they can demonstrate the drive and determination it takes to make their own business succeed.

Take the example of one of our newest franchisees, Bobby Dhaliwal, who is the Owner/Manager of Redstones Coventry South. Bobby’s background is in retail management and his main introduction to the world of estate and letting agencies was through investing in his own properties.

Bobby says, “That’s when I realised that there was a real gap in the market for estate and letting agents who focused more on offering excellent customer service to landlords, tenants, buyers and sellers, rather than just being focused on generating business.”

He continues, “I became interested in running my own property management business and working with Redstones has given me a real foundation, including the tools and training I needed to get up and running.”

All new franchisees complete a comprehensive training programme. Reflecting on this training, Bobby states, “I received some fantastic one-to-one coaching from the Director of Redstones, Manjit Virdi, as well as excellent technical advice; all set at a good pace.”

“Without such strong support, I would never have reached this far and would have just ended up making the same mistakes as others who try to run their own property business.”

Interested in starting your own successful estate and letting agency too? Discover more on our Redstones Franchise site.

Opening more doors for franchisees in 2016

For those looking for a fantastic new franchise opportunity in the real estate sector, it’s now an ideal time to consider owning a Redstones Property franchise; a lettings and property management business involving the management of your own property portfolio.

As a great new incentive, the first 10 successful applicants who complete an application form before 30th June 2016 will benefit from a reduced franchise fee of £9,995 (normally £14,995). The new franchisees will also benefit from staged/deferred payment methods and £7,000 invested back into their business via our ‘Marketing Ready package’ for local promotion. Typically you will need an additional £5,000 of working capital, depending on your personal circumstances.

Redstones is a web based agency and our tried and tested business model means that we’ve made it possible to run a full service property agency from an office instead of the high street; considerably reducing overheads.

Furthermore, an increasing number of people are renting rather than buying homes, making our property agency franchise an attractive option.

Redstones are a sales and marketing driven organisation, which ensures that our franchisees succeed in running a profitable business. We achieve this through comprehensive initial training, as well as a strong focus on marketing and on-going business support. In addition, Redstones territories are typically larger than those offered by other lettings franchises.

Take advantage of this special offer now and open more doors with Redstones. Find out more about the thriving business you could own in 2016.