Redstones Lettings

Good news for landlords with long-term rentals on the rise

It’s good news for landlords as a survey conducted by the Deposit Protection Service (DPS) has uncovered that two in five renters are not looking to buy a property and instead intend, consider renting a home to be a long-term plan.

From those who intend to buy, 62% stated that they do not expect to own a property within the next year and a quarter stated that they hoped to purchase a property within 6 months.

Of course, with buying a home being a major financial commitment, renting also suits those saving for a deposit before taking on a mortgage.

In terms of housing, it’s now recognised that the UK needs a flexible housing sector that suits the varied life choices and priorities of an increasingly diverse population and the rental sector plays an important role in offering quality housing in areas where shortages are occurring.

The survey reflects Redstones own observations. Managing Director of Redstones, Manjit Virdi says, “The number of tenants we are taking on is on the increase. We are finding that many people choose to be tenants as it better suits their plans or lifestyle, enabling them to be flexible.”

With demand at an all-time high, so is the potential for attracting high quality tenants. At Redstones, we attract landlords through our ‘Switch Agents’ programme, which ensures that new business is gained on the quality of service delivered. The programme makes it easy for landlords to switch their property or property portfolio to Redstones if they’re dissatisfied with their current agent.

Another favourite for landlords, Redstones Platinum Total Care ensures the landlord’s rent is paid on the date it is due, regardless of whether the tenant has paid on time.

Redstones also advises many landlords on property management, helping them to grow their portfolio without the time-consuming difficulties attached with managing property.

Alternatively, if you’re a tenant looking for a new home, find out more about what’s involved when renting through Redstones.

Franchise security

A beginner’s guide to property yields

You may have heard people talk about property yield but what does this mean?

It is a way of measuring the rental potential of a property and is the amount of rent that can be earned in a year for the landlord. This amount is expressed as a percentage of the price of the house.

So, if a rental income of £10,000 was earned from a house costing £200,000, the yield would be 5%. It’s helpful to use a percentage because it better enables comparison between different properties, so that landlords can assess which would earn them the most. For example, a £10,000 income on a £160,000 house represents a rental yield of 6.25%, demonstrating greater value than the previous property.

Many factors impact upon property yield and the larger or more expensive houses don’t necessarily offer higher returns. Landlords can achieve a high yield in areas where there is a shortage of properties, a strong demand due to special amenities, such as a university nearby, close proximity to good schools, a strong local economy, good road or rail infrastructure or even a young population who aren’t yet ready to buy property.

Managing Director of Redstones, Manjit Virdi says, “Not every property will get you a great yield. For our various regions, our staff are equipped with excellent local knowledge and can advise landlords or potential landlords on which properties will generate them the best yield for their budget.”

He continues, “However, to make the right property investments, it’s important to look at potential capital growth as well as property yields to ensure you benefit from any future increases in both rents and property values.”

A professional lettings agent such as Redstones will advise you on how to succeed as a landlord, offering valuable local knowledge on targeted areas. Due diligence is the key and we can help you assess rental amounts in advance, so that you can calculate your all-important return on investment.

Here are some of the many reasons landlords choose to rely on Redstones.

Why consider a property management franchise?

In our experience, we’ve found there are many reasons why our franchisees decide to start a property management franchise with Redstones. If you’re looking for a new franchise, here are some reasons you may not have considered:

A robust sector
Despite Brexit and varying economic conditions, overall, the housing and lettings sector remains robust. In factor, in the private rented sector, demand remains high and we have recently seen rapid growth to 15.6%. If this trend continues, home ownership levels would be around 60% by 2025 and private rental well above 20% by 2020. There is a place in the market for high quality estate and lettings agencies, with innovative service, to meet UK housing needs.

Geographical territories
In contrast to many other property franchises, Redstones offers large territories of at least 100,000 households, relatively low set up costs and opportunities to expand.
Earle Kenlay, our franchisee in Hale & Altrincham explains, “The business terms and the size of territory on offer, as well as the subsequent scope of the business were far better than the rest.”

Online marketing and training

The way that people buy, sell and find properties has changed, but not all estate and lettings agencies have moved with the times. Unlike those traditional lettings and estate agencies, Redstones is completely focused on the Internet as a marketing channel. This helps us to stay ahead of our competition.

We embrace marketing techniques such as social media and advertise on all relevant portals and property websites. We also utilise SEO, Pay-Per-Click, 3D floor plans and walk through technology. Furthermore, we’ve introduced online property auctions to Redstones, driving significantly more business.

Our levels of training and support for franchisees are also second to none and have even been highly recommended by franchisees with previous experience of working in property management.

As Richmond Franchisee, Brinder Bains concludes, “When someone tells me they have ‘heard of Redstones’ it is a real boost and affirmation of my decision to join. Redstones has a solid reputation in a tough market for its commitment to customer service and attention to detail. It’s a brand name you can trust.”  

Find out what else our existing franchisees have to say about joining Redstones.

You can call the Redstones team on 01922 235 350 or email us at franchise@redstones.co.uk or visit www.redstonesfranchise.co.uk for further information.

Redstones Residential Sales

Top 5 tips for selling your home

If you’re planning to sell your home in 2017, here are Redstones’ top 5 tips for ensuring your sale plans are a success:

  1. Consider adding value

To achieve a good price for your property, it may be worth investing first. Adding double glazing, an extension, a loft conversion or a new kitchen could be successful tactics to contribute considerable value to your property.

Whether you want to sell now or if it’s more of a long-term plan, such modifications make a real difference to buyers.

  1. Be realistic

The price at which you sell should reflect your plans and reasons for moving home. Some people need to move quickly and others have less pressure and can take their time with a sale. Your circumstances to some extent should reflect your pricing. An expert estate agency such as Redstones can advise on this.

  1. Ensure your home is marketed effectively

First impressions count! Potential buyers will make a judgment on your home very quickly, which is why high quality images are so important. This is an area in which Redstones excel. Our marketing techniques include social media, advertising on all relevant portals, SEO and Pay-Per-Click. Vendors are able to sell their property quickly through 3D floor plans and walk through technology.

  1. Be fully prepared for viewings

Before every viewing, ensure your property is clean, fresh and clutter free to present it at its best for potential buyers. They need to imagine living in your home. Also, feel free to ask your estate agent for feedback after viewings, as often any negative feedback can be easily addressed.

And finally:

  1. Choose your estate agency wisely

This is a very important point because the agent that suggests the highest asking price for your home may not be the one you want to work with. A realistic price tends to work best and it’s also important to work with a trustworthy agent who will be honest with you. Selling your home can present challenges and therefore, picking the agent who you genuinely feel will be the most helpful through your journey is essential.

We believe we’re the agent for that job! Request a valuation with Redstones and find out more about the selling process.