Do estate agents deserve their bad reputation?

If you’re thinking of starting an estate agency, what has the reaction of your family and friends been? Be honest, perhaps some of them have mentioned a bad reputation for poor service in the property sector.

You may have heard stories about unscrupulous letting agents who take their commission and leave either the landlord or the tenant in the lurch or perhaps the estate agent who isn’t doing enough to sell a home.

What has really caused this negativity and is the entire property management sector to blame? At Redstones, we support new franchisees to run an estate agent franchise that will be renowned for excellent customer service. After all, we understand that customer service is what will set you apart from your competitors.

In our comprehensive training, ensuring high customer service levels are covered in-depth. We explain business practices, such as our Switch Agents programme, which focus on improving service levels for landlords.

We also explain how franchisees can incorporate inevitable legislative change into daily operational management, such as the recent requirement for all rented properties to be equipped with smoke alarms and carbon monoxide detectors, as well as newly introduced Right to Rent checks.

In addition to training and successfully managing change, communication will be the cornerstone to building a positive reputation for an estate agent franchise.

Director of Redstones, Manjit Virdi says, “Regardless of the industry-wide or more localised market changes that are occurring, regular communication with buyers, sellers, tenants and landlords on all relevant issues avoids frustration. We ensure our clients are well-informed every step of the way and we recommend the right approach to communication to all new Redstones franchisees, in order to ensure customer satisfaction.”

Discover more about starting your own letting agency franchise.