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3 simple steps to improve the quality of property leads

If you’re looking to sell your home or you’re searching for rental leads, an important marketing approach nowadays is to display property on property portals. However, how can you ensure that this practice will lead to high quality leads? Here are Redstones top tips:

  1. 1.       Be selective

Be selective when focusing on property management lead generation. By advertising on the wrong portals, low quality leads can be the result. At Redstones, we use only the leading property portals, which have been proven to generate high quality leads. Online advertising is invaluable but that doesn’t mean advertising everywhere.

  1. 2.       Focus on photography

Whether you are trying to sell your property yourself or looking for rental leads through lettings agents, we’ve seen some images that are far from professional! Despite the quality of smartphones nowadays, using the camera function of your phone is not recommended. If you really want to present your property at its best and attract the right interest, professional photography involving the use of a wide angle lens is essential. It’s important to remember that buying a home is aspirational for most people and quality photography should reflect this to attract buyers. See our great example of photography being used at its best to truly ‘sell’ a property.

  1. 3.       Excellent descriptions

As part of an effective marketing approach, excellent, well-written descriptions are required that accurately describe the property. It’s always useful to use dimensions and include all advantageous features of the property. This may seem to be an obvious point but at Redstones, the use of poor quality descriptions amongst even professional estate and letting agencies never ceases to amaze us.

Ultimately, property management lead generation is about adopting a truly professional approach to marketing efforts, in order to gain high quality leads. This is a real area of expertise for Redstones.

Discover more about our other recommended approaches.