Redstones social_media

Redstones Property Franchise : 5 Tips To Getting Started On Social Media

Launching your new Redstones lettings agency franchise is an exciting, yet daunting task.  You’ve completed your training, you have all of the tools you need to run your business and now you’re ready to open on your first official day of trading!

Your primary aim is to win your first customers and as a Redstones franchisee, we work closely with all of our franchisees to help you to achieve your goal. As well as ongoing customer meetings, social media will also form a key part of your marketing strategy and assist you in expanding your client base and market reach.

As a Redstones franchisee we cover the basics of successful social media marketing during your training period. Here, we summarise the essential steps for getting started:-

Don’t spread yourself too thin

As a Redstones franchisee our state-of-the-art approach to online marketing gives you a head start in your business, together with your own local micro-site dedicated to your Redstones franchise.  You will also benefit from our visible presence on property websites such as Rightmove, Zoopla, Primelocation and FindAProperty, among others.  We also use LinkedIn, Twitter, Facebook, Pinterest and Google+ to support and promote the Redstones brand. Maintaining a credible social media presence takes time and commitment, however, so we recommend focusing on the social media network that works most effectively for you to begin with, for example, LinkedIn or Twitter.

Be disciplined with your time

Social media is often a time consuming and distracting activity. In the early days of your new Redstones lettings agency franchise, we recommend that you create a time budget for your social media updates. Initially, social media may be a case of trial and error as you begin to understand the best times of day to post your updates and content.

Understand your objectives

Defining your business objectives will help you to utilise your social media most effectively.  As a Redstones franchisee your social media presence will enable you to establish yourself as an expert in your sector as well as provide a platform to generate new leads and attract new clients.  As you progress, evaluate your success by monitoring any increase in visits to your website, including enquiries which lead to sales.

Be consistent

While your lettings agency will benefit significantly from the reputation of the Redstones brand, the key to your success on social media will be consistency. Complete your profiles on all social media sites with links back to your lettings agency franchise website and post on a regular basis to enhance your credibility and reputation. Respond in a timely manner to enquiries and provide content that will be of value to your potential customers.

Launch a blog

A weekly blog will ensure a flow of regular content to post across your social networks such as LinkedIn groups and Twitter. To be successful, your blog should include posts relevant to developments in the lettings sector, such as the latest trends in the lettings agency sector as well as in your regional housing market. We’ll cover the basics of blogging in an upcoming article; in the meantime, you can keep up to date with Redstones founder Manjit Virdi’s blog here.

Are you interested in learning more about what it means to be the owner of a Redstones lettings agency franchise?  Contact us today.